Cookies and Similar Tracking Technologies Policy
This Cookies and Similar Tracking Technologies Policy (this "Policy") provides you with general information about cookies and similar tracking technologies (collectively, "Tracking Technologies") as well as how and for what purposes Appfluent, Inc. ("Appfluent", "we", "us" or "our") use such Tracking Technologies on our websites, including www.appfluent.us and xwidget.dev, and the XWidget Cloud console (collectively, the "Websites").
Note: The XWidget SDK, which Customers integrate into their applications, does not use cookies or similar tracking technologies. Analytics data collected by the SDK is transmitted via standard HTTP requests. This Policy applies only to our Websites and the XWidget Cloud console.
Please take the time to read this Policy. If you have questions or comments, you are welcome to contact us at: privacy@appfluent.us.
- What Are 'Cookies'?
- For What Purposes Are Cookies Being Used?
- What Are 'Session' and 'Persistent' Cookies?
- What Are 'First-party' and 'Third-party' Cookies?
- What Are 'Similar Technologies'?
- How Does Appfluent Use Tracking Technologies and for What Purposes?
- Does Appfluent Need to Obtain My Consent for Using Tracking Technologies?
- Can I Manage My Tracking Technologies Preferences at Any Given Time?
- Will Appfluent Change This Policy?
- Appendix A: Tracking Technologies Table
What Are 'Cookies'?
Cookies are small files with pieces of information, normally consisting of just letters and numbers, which websites use when users visit them.
Software on the users' devices (for example, a web browser) can store cookies and send them back to the website the next time they visit, to make a specific function of the website work and to provide information about the user's activities on the website.
For What Purposes Are Cookies Being Used?
Cookies are used in numerous ways. For example, when analyzing traffic to a website or tracking users' browsing behavior. Cookies are widely used as they allow a website to recognize a user's device. Cookies and other similar technologies help websites to remember the visitors and their activities, for example, the user's login details, or the goods users wish to buy when they add goods to their online basket or proceed to the checkout on an internet shopping website.
What Are 'Session' and 'Persistent' Cookies?
"Session Cookies" are removed from your device once you close your browser session.
"Persistent Cookies" last for longer periods on your device — after you close your browser session.
A user can delete previously set persistent cookies manually or configure the browser settings to delete cookies, as further described below.
What Are 'First-party' and 'Third-party' Cookies?
First-party cookies are set directly by the website that the user is visiting. For the purpose of this Policy, these are cookies that are set directly by our Websites.
Third-party cookies are set by a domain other than the one visited by the user. For the purpose of this Policy, these are cookies that are set by service providers of our Websites.
What Are 'Similar Technologies'?
Functions usually performed by a cookie can be achieved by other means. This could include, for example, using certain characteristics to identify devices so that visits to a website can be analyzed.
Any technology that stores or accesses information on the user's device is relevant for this purpose, and therefore it includes, for example, HTML5 local storage, Local Shared Objects and fingerprinting techniques.
Additionally, technologies like scripts, tracking pixels and plugins, wherever these are used — are also considered as similar technologies.
Does Appfluent Use Tracking Technologies?
Yes, we do.
We use both Session Cookies and Persistent Cookies as part of your experience on our Websites so that we can facilitate the use of the Websites' features and tools, maintain authenticated sessions, keep track of your preferences, improve your experience with our Websites, and for web analytics purposes.
Some cookies are strictly essential for the operation of our Websites while other cookies help to improve our services. The same rule goes for all Tracking Technologies that we use.
We have created a detailed Tracking Technologies table page, which is attached as an Appendix A to this Policy and is available here. The table will provide you with a clear and comprehensive image of the Tracking Technologies that we use.
When a Tracking Technology contains personal data, as indicated in Appendix A, then the Appfluent Privacy Policy applies as well.
Does Appfluent Need to Obtain My Consent for Using Tracking Technologies?
Yes, however only with respect to the Tracking Technologies that are not strictly essential for the operation of our Websites, as further indicated in Appendix A. For essential Tracking Technologies, Appfluent does not need your consent.
When you first visit our Websites, we will present you with a cookie banner that allows you to accept or decline non-essential cookies. We will not set non-essential cookies until you have provided your affirmative consent.
If you do not agree to accept our non-essential cookies or other Tracking Technologies, we will make commercially reasonable efforts to provide you with as similar a level of services as we can.
Can I Manage My Tracking Technologies Preferences?
Every browser allows you to manage your Tracking Technologies preferences, usually found in the "Help" or "Settings" sections of the web browser.
Here are some links to some commonly used web browsers:
In addition, you can turn off certain third party targeting or advertising cookies by visiting the following link: Network Advertising Initiative.
You have the right to object to the processing. To find out more about cookies, including how to see what cookies have been set, you can visit the following websites: www.aboutcookies.org and www.allaboutcookies.org.
Some web browsers offer a "Do Not Track" ("DNT") signal. A DNT signal is an HTTP header field indicating your preference for tracking your activities on our services or through cross-site user tracking.
Our Websites do not respond to DNT signals.
Will We Change This Policy?
We update this Policy when needed. Every time we change this Policy, we will post a notice on our Websites if our update includes substantial changes and obtain your consent once again, where required under applicable laws.
Google Analytics
Our Websites use Google Analytics, a web analytics service provided by Google, Inc. ("Google"). Google Analytics uses cookies to help us analyze how users use our Websites. The information generated by the cookie about your use of the Websites (including your IP address) will be transmitted to and stored by Google on servers in the United States.
In the event that IP anonymization is activated on our Websites, your IP address will be truncated beforehand by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.
On behalf of the website operator, Google will use this information for the purpose of evaluating your use of the Websites, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other data from Google.
Appendix A: Tracking Technologies Table
Strictly Essential Cookies
These cookies are strictly essential for enabling your movement around the Websites, supporting the Websites' security features, and maintaining authenticated sessions.
This category of cookies cannot be disabled.
| Name | Provider | Purpose | Expiration |
|---|---|---|---|
| cookieSet | Appfluent | Used to keep the user's cookies preference (displaying the cookie banner and loading other cookies). | Persistent |
| session_id | Appfluent | Used to maintain your authenticated session on the XWidget Cloud console. This cookie is HttpOnly and Secure. | Persistent (until logout or session expiry) |
| __cf_bm | Cloudflare | Used by Cloudflare's bot management service to distinguish between humans and automated bots. This is necessary for the security and performance of the Websites. | 30 minutes |
| cf_clearance | Cloudflare | Set by Cloudflare after a visitor has successfully completed a security challenge. Used to verify that the visitor has passed the challenge and to prevent repeated challenges on subsequent page loads. | Persistent |
| _grecaptcha | This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website. | Persistent | |
| rc::a | This cookie is used to distinguish between humans and bots. | Persistent | |
| rc::b | This cookie is used to distinguish between humans and bots. | Persistent | |
| rc::c | This cookie is used to distinguish between humans and bots. | Session | |
| test_cookie | Used to check if the user's browser supports cookies. | Persistent |
Business Enhancing Research & Analytics Cookies
General analytics cookies used to understand how visitors interact with our Websites so we can improve them. These cookies collect information in an aggregated form.
This category of cookie may be safely disabled.
| Name | Provider | Purpose | Expiration |
|---|---|---|---|
| _ga | Google Analytics | ID used to identify users. | Persistent (2 years) |
| _ga_* | Google Analytics | Used by Google Analytics to persist session state. | Persistent (2 years) |
| _gat | Google Analytics | Used by Google Analytics to throttle request rate. | Persistent (1 minute) |
| _gid | Google Analytics | ID used to identify users for 24 hours after last activity. | Persistent (24 hours) |
| collect | Google Analytics | Used to send data to Google Analytics about the visitor's device and behavior. | Session |
Last updated in April 2026.